As part of their organizational launch, NSEC needed a strong visual identity to communicate their mission, inspire trust, and connect with diverse audiences.

​

Project Scope

• Logo Design

• Brand Style Guide

• Business Cards & Stationery

• Social Media Assets

• Flyer & Program Brochure Templates

• Branded Presentation Deck

​

Creative Approach

The design process began with collaborative discovery sessions to understand NSEC’s mission, values, and audience. From there, I developed a brand identity that visually reflects growth, connection, and empowerment. The final logo integrates clean, modern typography with a symbolic mark that evokes upward momentum and community connection.

The color palette was intentionally selected to balance professionalism and approachability—pairing deep blues for stability and trust with vibrant greens to suggest renewal and opportunity. Typography choices ensure clarity and consistency across mediums, including print and digital.

​

Results

The final deliverables provided NSEC with a versatile, cohesive brand presence. Their new identity has been well-received by community partners, funders, and program participants alike. The branded materials have helped reinforce credibility and unify the look and feel across all outreach efforts.