Project Overview

The Women’s Resource Center (WRC) needed a comprehensive, professionally designed Annual Impact Report to highlight its programs, milestones, and community impact during the 2022–2023 fiscal year. As a cornerstone communication tool, the report had to capture the organization’s breadth of services—ranging from safe housing and legal advocacy to prevention education and economic justice—while honoring the voices of survivors and frontline staff.

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Objectives

• Visualize WRC’s annual outcomes with clarity and emotional resonance

• Elevate brand consistency through thoughtful layout and design

• Support fundraising and outreach with a polished, shareable report

• Amplify survivor voices and staff achievements in a trauma-informed and respectful way

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Key Deliverables

• Full Impact Report Design (Multi-page PDF)

• Infographic Development (program data, financials, justice center wins)

• Custom Icons & Section Headers for programs and services

• Branded Typography & Color Palette to align with WRC’s identity

• Layout & Composition Strategy for narrative flow and accessibility

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Design Approach

The design balances professionalism with warmth—using clean lines, intuitive navigation, and ample whitespace to allow powerful testimonials and program successes to shine. Thoughtfully placed pull quotes and success metrics offer emotional and quantitative insights side by side.

Sections such as “Safe Housing,” “Medical Advocacy,” “Teen Education,” and the Barbara J. Hart Justice Center were visually segmented for clarity, and program photos were paired with survivor quotes to maintain authenticity and personal connection. Data visualizations and financial breakdowns were presented using color-coded charts and icons for maximum readability.

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Results

The final 14-page report became a core tool for WRC’s fundraising, board engagement, and public awareness efforts. It successfully communicated WRC’s far-reaching impact—including over 22,000 nights of safe shelter, 8,900+ crisis calls answered, and 218 legal cases served—while honoring the humanity behind the numbers.

The report also celebrated standout achievements, such as winning the National Purple Ribbon Award for Prevention Education and a landmark Superior Court appeal victory in a custody relocation case.