center for survivors

Project Background

Healing Action Network launched the Center for Survivors to serve individuals who have experienced sexual exploitation, including trafficking, survival sex, and other forms of sexual violence. As a flagship program rooted in trauma-informed care and survivor empowerment, the Center needed a logo that would reflect healing, growth, and dignity.

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Design Objectives

The goal was to create a visual identity that would:

• Communicate resilience and renewal.

• Reflect a compassionate, survivor-led ethos.

• Integrate visual symbolism representing community, growth, and healing.

• Remain aligned with the broader values of Healing Action Network.

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Creative Process

The logo features a custom-lettered design with a stylized “C” that blossoms into a budding plant—symbolizing hope, rebirth, and nurturing support. Inside the "C," vibrant abstract strokes in purple, green, gold, and blue converge to subtly suggest diversity, transformation, and collective strength. These colors were carefully selected to evoke balance:

• Purple for dignity and resilience

• Green for healing and growth

• Gold for empowerment and restoration

• Blue for stability and trust

 

The typography combines a handwritten script for “Survivors” to humanize the identity and a modern sans-serif for “Center for” to maintain clarity and professionalism. The logo balances a soft, supportive tone with a grounded, trustworthy presence.

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Deliverables

• Primary and secondary logo files (print + digital formats)

• Brand color palette

• Typography recommendations

• Application mockups for collateral (e.g., signage, print materials, and website)

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Outcome

The resulting brand mark has been warmly embraced by staff, partners, and participants alike. It conveys the compassion, purpose, and survivor-led spirit that define the Center’s work, and serves as a visual anchor across communication platforms.